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IP Interview
Published August 10, 2021

Aston Martin, Ferrari, & Luxury Auto Dealer Networks

AMLAston Martin Lagonda GlobalRACEFerrari
Executive Bio

Enrique Lorenzana

Former Head of Sales, Europe at Aston Martin Lagonda

Why is this interview interesting?

  • Historical challenges with Aston Martin’s wholesale production model
  • How Stroll is changing the way Aston Martin sells cars
  • Aston vs Ferrari dealer network
  • DBX opportunity vs Urus and Cullinan
  • The most important variables of Aston’s turnaround plan

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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