The Evolution of Aldi's Operations in The U.S.
Former Division EVP at Aldi SUD
inpractise.com/articles/aldi-north-america
Why is this interview interesting?
- How Aldi’s proposition in North America has evolved since the 1980s
- The pillars of Aldi’s customer value proposition in the US market and how this has evolved
- How Aldi’s approach to site selection and marketing has evolved over the history of its presence in the US
- Aldi’s management principles
The Evolution of Aldi's Operations in The U.S.(October 1, 2020)
Mike Jessen
Former Division EVP at Aldi SUD
Mike spent 28 years at ALDI in North America, over 20 of which as Division Executive Vice President. Over his career at Aldi he held various leadership roles in real estate, operations and strategy. Since leaving Aldi in 2014 Mike has held a number of senior advisory roles for brands such as Kroger and Save-A-Lot.
Interview Transcript
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