IP InterviewPublished October 15, 2020
The Evolution of Aldi's Operations in The U.S.
inpractise.com/articles/aldi-north-america
Executive Bio
Mike Jessen
Former Division EVP at Aldi SUD
Why is this interview interesting?
- How Aldi’s proposition in North America has evolved since the 1980s
- The pillars of Aldi’s customer value proposition in the US market and how this has evolved
- How Aldi’s approach to site selection and marketing has evolved over the history of its presence in the US
- Aldi’s management principles
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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