Airbus: Launching A320neo versus Boeing 737
Former Chief Strategy and Marketing Officer at Airbus & Former CEO at MBDA
inpractise.com/articles/airbus-a320neo
Why is this interview interesting?
- Outlook on travel demand for both leisure and business travelers
- Potential aircraft order deferrals and cancellations of the MAX
- Founding story of Airbus and MBDA
- Lessons from the MAX crisis and strategic options available to Boeing
- Launching the A320neo to compete with 737
Airbus: Launching A320neo versus Boeing 737(April 17, 2020)
Marwan Lahoud
Former Chief Strategy and Marketing Officer at Airbus & Former CEO at MBDA
From 2007 to 2017 Marwan served as Chief Strategy and Marketing Officer of Airbus and was a member of the Group Executive Committee. Marwan is credited with having been the chief architect behind the creation of both Airbus and MBDA and also a key individual in the decision to re-engine the A320ceo to launch the A320neo. He led the strategic and international development of Airbus to position it as a global enterprise: during his tenure, the order book of the business grew from €265bn to more than €1,000bn. Previously, Marwan served as CEO of MBDA, the global missile systems company jointly owned by Airbus, BAE Systems and Leonardo. Having begun his career at the French Ministry of Defense in 1989, Marwan was appointed Special Advisor to the Ministry in 1995.
Interview Transcript
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