Adore BeautyABY

Why is Adore Beauty interesting?

Adore Beauty is a leading Australian DTC beauty retailer. The company is the leading online player in a market that is just starting to make the shift towards higher levels of online penetration.

As a result of its strong relationship with its devoted consumers (NPS >80) and sticky long term cohorts, Adore enjoys very attractive cohort economics (LTV/CAC>6 after 4 years). The company is currently investing in multiple initiatives including private label, a loyalty program, and an app which may further improve the competitive position of the business.

Adore Beauty & The Australian Beauty Market

ABYAdore Beauty

Executive Bio

Former Merchandising Manager

Former Merchandising Manager at MECCA Brands

Why is this interview interesting?

Adore positioning vs MECCA and other retailers
Why Adore is unique
How Adore engages customers online
Range and private label opportunity
Core challenges for Adore going forward

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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Adore BeautyABY

Why is Adore Beauty interesting?

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