Adore Beauty & The Australian Beauty Market
Former Merchandising Manager at MECCA Brands
inpractise.com/articles/adore-beauty-and-australian-beauty-market
Why is this interview interesting?
- Adore positioning vs MECCA and other retailers
- Why Adore is unique
- How Adore engages customers online
- Range and private label opportunity
- Core challenges for Adore going forward
Adore Beauty Group Limited
Why is this company interesting?
Adore Beauty is a leading Australian DTC beauty retailer. The company is the leading online player in a market that is just starting to make the shift towards higher levels of online penetration.
As a result of its strong relationship with its devoted consumers (NPS >80) and sticky long term cohorts, Adore enjoys very attractive cohort economics (LTV/CAC>6 after 4 years). The company is currently investing in multiple initiatives including private label, a loyalty program, and an app which may further improve the competitive position of the business.
Former Merchandising Manager
Former Merchandising Manager at MECCA Brands
Interview Transcript
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