UberX and UberEats: Setting the Take Rate

Former Global Head of Pricing and Strategic Initiatives at Uber

Why is this interview interesting?

  • Core drivers of UberX and UberEATS pricing strategy
  • How to use price to balance supply and demand in marketplace businesses
  • How economies of scale will drive Uber’s ride-hailing take rate
  • Potential pricing strategies for Lyft versus Uber
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Executive Bio

Kapil Agrawal

Former Global Head of Pricing and Strategic Initiatives at Uber

Kapil joined Uber as the Global Head of Pricing & Strategic Initiatives in 2015 when the business was rapidly growing across developed but also emerging markets. He was responsible for formalising pricing structures across both UberX, UberPOOL and UberEats globally. Kapil left Uber after two years and joined Poshmark, the fast growing social commerce marketplace, as VP of Finance and Corporate Development where he has helped quadruple revenue at the business. Kapil has led $90m of capital raising for growth equity companies and has deep experience scaling marketplace businesses. Read more

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UberX and UberEats: Setting the Take Rate(February 12, 2020)

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