Jason Soar

Former Director at Sainsbury's

Propose Project (Premium Subscribers Only)


  • Tesco
  • Ocado
  • J Sainsbury PLC
  • Kroger Co


Jason has over 30 years experience in grocery all at Sainsbury's with 20 years in online grocery itself. He joined Sainsbury’s in 1990 and enjoyed 10 years running stores before moving to Operations Ecommerce Manager in 2003. He was heavily involved in building Sainsbury’s first dark store and organised picking teams and strategies to fulfil orders from stores. More recently, Jason headed Chop Chop, Sainsbury’s on-demand grocery solution.