Alicia Garcia

Alicia has over 23 years experience in marketing and innovation for leading global brands. She started her career as a brand manager at P&G before joining Coca-Cola as Marketing Manager in Spain. Alicia then joined Diageo in 2003 as Marketing Director for J&B, a global leading scotch brand, before being promoted to Innovation Director where she spent 7 years leading Diageo’s European Innovation agenda. Alicia is now Associate Professor at IE Business School where she teaches Integrated Marketing Communications.