Gene has over 37 years experience in consumer products. Gene started his career at Coca Cola in a route truck delivering products to grocery stores before being promoted to account manager where he was dealing with regional decision makers at the grocers. In 1992, he moved to Frito-Lay, a snacks company owned by Pepsico, as National Account Manager where he spent 6 years before being promoted to VP of Sales. Gene spent the last 14 years of his career running large sales teams at smaller organisations such as La Tortilla Factory, Campbell Soup, and Otis McAllister. Gene has the unique experience of working at every level of a consumer products sales organisation and he now consults young consumer brands coming to market.