Fredrik Laurell

Former Managing Director at Swedish Match

Propose Project (Premium Subscribers Only)


  • Swedish Match
  • Philip Morris International Inc
  • British American Tobacco p.l.c.


Frederik is a Former Managing Director at Swedish Match and has over 10 years experience in the smokeless tobacco industry. He was responsible for re-launching snus in the US for Swedish Match and led the JV with Philip Morris to commercialise smokefree products outside of Scandinavia. Frederik is now the CEO of Niccocino, a nicotine pouch company on a mission to reduce global cigarette consumption.