Spirit Airlines: Managing a Crisis

Video Series Summary

Ben Baldanza, the Former CEO at Spirit Airlines, walks through how airline CEO's will be thinking and managing the business through the COVID-19 crisis.

During this course, we will explore:

  • The outlook on both leisure and business travel demand
  • Operational changes and challenges to navigate the health crisis
  • The relationship between capacity and price and how each evolved in 2008 and 9/11
  • How airline CEO's will think about managing the fleet and hedging fuel costs
  • Competition dynamics between low cost and flag carriers during a crisis