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Partner Interview
Published June 16, 2025

Williams-Sonoma: Leadership & Strategic Sourcing

Executive Bio

Former VP of Sourcing & Product Development at Williams-Sonoma

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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I want to proceed in chronological order, if that's okay with you. In 2017, the company began to reduce its exposure to China. I'm curious about how the original plan was drafted. Did it include medium to long-term goals for exposure, and how did that come about?

That was a very fun time at the company. For whatever reason, Laura has never been a fan of China, even before the first Trump administration. She was always uncomfortable with the amount of business we had in China. Around 2016, more than 50% of our volume was coming from China, which was significant. This always concerned Laura, and she frequently reminded us of her discomfort.

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