Partner Interview
Published January 8, 2026
Vinted & European Second-Hand Goods Market
inpractise.com/articles/vinted-and-european-second-hand-market
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If Joel Bylander gave you $500 million to start a new reseller marketplace in Europe, would you take the money? How would you approach it?
It's a big question. Creating a new marketplace similar to Vinted would be very expensive due to the high cost of user acquisition. Vinted has grown significantly and has a large market share in Europe. Competing with them would be tough. I would probably focus on a niche market, like luxury items, exclusive cars, or watches, where there's a higher margin. Doing that really well could be more successful.
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