Vend Marketplaces: Blocket’s Mobility Evolution

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Fantastic. That's great. It sounds like you're the right person to talk to for understanding what's happening in Sweden. As you know, the market is shifting. Auto1 is moving into Sweden, and other players are emerging. Globally, companies like Carvana and Karma are transitioning to a C2B or C2C model, using their own balance sheets to buy cars directly. I'm interested in your perspective on whether Auto1 or any other competitors pose a threat to Blocket's dominance in Sweden, or how you see the market evolving more broadly.

For example, if you sell a car for 100,000 via Blocket, you might agree to give up 1%, 0.5%, or 0.1% of the car's sale value. Blocket would then get paid when the car is sold, functioning as a success fee. We were exploring or at least dreaming of such models because we saw that the value could be much higher than the ad itself.

This is a snippet of the transcript.Contact Salesto get full access.

Fantastic. That's great. It sounds like you're the right person to talk to for understanding what's happening in Sweden. As you know, the market is shifting. Auto1 is moving into Sweden, and other players are emerging. Globally, companies like Carvana and Karma are transitioning to a C2B or C2C model, using their own balance sheets to buy cars directly. I'm interested in your perspective on whether Auto1 or any other competitors pose a threat to Blocket's dominance in Sweden, or how you see the market evolving more broadly.

Circling back to the C2B sector, I was part of the team when we acquired Nettbil in Norway. Nettbil was an auction-based marketplace that transitioned from an asset-heavy model to an asset-light model, keeping cars flowing through their system without physically holding them. They utilized partners and other structures instead of establishing parking lots for cars. For Blocket, we realized this could be a complementary offering for our users.

This is a snippet of the transcript.Contact Salesto get full access.

Fantastic. That's great. It sounds like you're the right person to talk to for understanding what's happening in Sweden. As you know, the market is shifting. Auto1 is moving into Sweden, and other players are emerging. Globally, companies like Carvana and Karma are transitioning to a C2B or C2C model, using their own balance sheets to buy cars directly. I'm interested in your perspective on whether Auto1 or any other competitors pose a threat to Blocket's dominance in Sweden, or how you see the market evolving more broadly.

To sum up the C2B model like WheelAway, I think they will need to invest more in this product and brand, competing with others and Blocket's core business model. It's a challenging move, but necessary. In the long term, this could capture more value by moving into transactions. If Blocket succeeds with C2B, they might move into the B2B model, which is lucrative for creating a B2B ecosystem.

This is a snippet of the transcript.Contact Salesto get full access.