Partner Interview
Published October 16, 2025
Turning Point Brands: FRE Shelf Entry in a ZYN-Dominated Category
inpractise.com/articles/turning-point-brands-fres-shelf-entry-in-a-zyn-dominated-boom
Executive Bio
Former Category Manager at Family Dollar
Summary
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Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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Where do you see FRE and Zone's market share in three to five years? I know it's hard to predict.
The one-year outlook for FRE and Zone is for each to reach around 6% market share. That's the target. It's a very competitive market right now. Aside from ZYN, everyone is promoting aggressively. There are offers like "buy two cans, get three free" or "buy one, get one free" with prices as low as $1.99 per can.
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