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Partner Interview
Published December 16, 2025

Thryv: SMB SaaS Pivot & Keap-Led Replatforming

Executive Bio

Former Director of Product Marketing at Thryv

Summary

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Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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I am trying to understand Thryv as a potential investment. I am curious about your opinion on the major strengths and weaknesses of Thryv.

Yellow Pages was primarily a sales business, focusing on a physical book. They transitioned into a services company, supporting small businesses by providing professional services for their Google needs. This is still a professional services business, not a core technology-building business. They are trying to transition into a SaaS business, providing an easy-to-use platform like HubSpot. Their user base is simple and basic, not comfortable with using innovative technology solutions independently. They need to build something that works for them, which has been their biggest challenge over the last two years.

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