Partner Interview
Published October 17, 2025
Thryv: SMB Data Advantage & Keap-Driven Expansion
inpractise.com/articles/thryv-smb-data-advantage-and-expanding-via-keap
Executive Bio
Former EVP at Vendasta
Summary
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Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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On the flip side, what would you do to make this an absolute huge success?
I think you have to own the SMB's data. The more SMB data you can lock into your system sooner and the more functionality you can provide from that data, the better. You have two levers to move for every SMB. You need to demonstrate proof that you help them acquire customers and that your digital employees or software create time or operating margin for the SMB to do their work.
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