Partner Interview
Published January 27, 2026
Magnite: Pricing, Win Rates & Platform Performance vs Trade Desk
inpractise.com/articles/magnite-pricing-win-rates-and-platform-performance-vs-trade-desk
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Interview Transcript
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What are the use cases for Clearline and SpringServe? How do you use them? Could you explain in layman's terms?
Certainly. At its peak, Emtek's OTT video had over 60 million active users. We needed automation to handle inventories and properly sort audience segments. SpringServe assists us with connected TV automation, addressing campaigns, and managing them based on targeted audiences. We have a specific CPM to achieve, and SpringServe can adjust pricing accordingly in the OTT space.
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