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Partner Interview
Published April 23, 2025

ServiceNow: Shelfware & Pricing Structure

Executive Bio

EMEA ServiceNow Consultant at Large System Integrator

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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As someone who's been in the ecosystem for almost 15 years, I'm curious about your long-term outlook for the business. How does today compare to the past?

The second significant leap has been in the industry workflow space. We are seeing good success in areas like tech workflows and telco workflows. We're also expanding a bit into manufacturing and health. However, other workflows haven't caught on yet. For example, banking and finance workflows haven't gained traction because banks already have many robust systems that they are not willing to replace with ServiceNow at the moment. Where I think ServiceNow struggles currently is the pricing of their product. Nearly all customers I speak with find ServiceNow overpriced in terms of license costs and are looking for ways to optimize those costs.

This is a snippet of the transcript.to get full access.

As someone who's been in the ecosystem for almost 15 years, I'm curious about your long-term outlook for the business. How does today compare to the past?

That's the area they need to watch out for. The expense of ServiceNow is widening. You must have seen media reports about this, where customers are not able to use all the products they subscribe to, so they aren't getting the full value of the high fees they are paying to ServiceNow.

This is a snippet of the transcript.to get full access.

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