Regarding the variables you mentioned, like keeping unit costs down and aircraft ownership, how did EasyJet deviate from this over the years?

EasyJet operates in slot-constrained airports, aiming to be the number one or two player in those locations for profitable revenue. However, during downturns, this strategy offers little flexibility, as they can't easily move out without risking their territory. They're restricted in moving aircraft around, unlike Ryanair, which operates in about 30% slot-constrained airports.

This is how they establish a dominant position. How would EasyJet establish a dominant position in a new airport? I understand that when acquiring the fleet of Go, they inherited some slots and positioning in slot-constrained airports. But let's say today, if EasyJet wanted to develop a new route and a new destination, a new airport, how would they do this if Ryanair is already there?

EasyJet doesn't tend to enter the same areas and markets as Ryanair. They focus on growing within their existing markets.