Moncler, Hermès, & Scaling Luxury Brands
Former Area Manager at Moncler France/Benelux
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Moncler, Hermès, & Scaling Luxury Brands(January 16, 2024)
Former Area Manager at Moncler France/Benelux
Interview Transcript
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It's interesting the similarity with Hermès, I'll come back to that because I thought about that too. But just to conclude on the aspect of 50%, when you talk about this figure, what was it about?
50% is really an illustration; it means that retail doesn't take risks. Retail will rely on the wholesale experience to launch its production. We're not like a Gucci that will create or sell them. Retails, when they discover the collection, it's like, how are we going to sell that? With Moncler, we always have a hard core, we have more good surprises, and it's a reassuring brand. Wholesalers who came knew they were going to find something to help them achieve a turnover that would make them live and last, and develop.
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