Latham Group: Fiberglass Strategy & Dealer Dynamics
Pool Dealer
inpractise.com/articles/latham-group-fiberglass-strategy-and-dealer-dynamics
Latham Group: Fiberglass Strategy & Dealer Dynamics(October 2, 2025)
Pool Dealer
Interview Transcript
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When did that exclusivity end? Is that when you added San Juan, or did you use San Juan before?
Recently, as the market tightened with decreasing permits and revenues, it became harder to sell pools. Latham wasn't flexible enough to offer a less expensive option. Some territories began exploring other fiberglass companies, finding options that might not match Latham's quality but appealed to first-time homeowners who couldn't afford Latham pools. Feedback to the corporate office indicated the need for more options beyond high-end fiberglass pools to accommodate average homeowners. Consequently, Premier Pools decided it was best not to commit all resources to Latham. We still maintain a great relationship and predominantly buy from them, but this shift gave us more flexibility. Latham's reluctance to offer a less expensive option was a key factor. This change occurred before the new administration entered the White House. With tariffs and potential impacts on importing cheaper fiberglass shells, we're now appreciating Latham's U.S.-made products. Many Americans are wary of committing to international options due to potential tariff increases. Customers frequently ask if our fiberglass pools are made in the U.S. and whether prices might rise by 25% if they sign a contract now.
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