Partner Interview
Published October 16, 2025
Latham Group: Fiberglass Focus & Dealer Challenges
inpractise.com/articles/latham-pool-products-channel-shift-to-premier-alienated-dealers
Executive Bio
Former Sales Manager at Latham Group
Summary
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Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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I've been studying Latham Pools and the whole pool industry and I'd like to learn more about the company and the industry. Could you start by walking me through your background as it relates to pools and Latham?
The people who had been selling fiberglass from Latham for years, the dealers with tenure, couldn't get shells, while Premier Pools was able to get certain shells. They were competing with customers, and Premier Pools would say, "Oh, I can get that shell for you in two weeks." Meanwhile, someone who's been with Latham for years would say, "I can't get a pool out of Latham to save my life." They were getting a different kind of pool, not a different shape, but with a different outfitting called Hydra something. It was a different way the pool was outfitted through the skimmers. So, what was happening is Latham was selling more to the Premier Pools, and a lot of the dealers, who had supported Latham through their acquisitions and growth, felt abandoned. There was quite a bit of animosity growing. Many of them left Latham, or if they didn't leave, they didn't say much and started doing deals with Thursdays, River, and others like Barrier Reef. That's generally what happened.
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