Fever-tree & US Distribution: From Southern Glazer's to Molson Coors
In Q1 25, Fever-Tree signed a partnership with Molson Coors to distribute, market, and merchandise its brand across the US. Molson is responsible for financing Fever-tree’s US working capital and marketing spend. And a joint advisory team manages the brand and product development. Fever-tree maintains IP ownership and receives a profit-share royalty which is guaranteed between 2026-30. Molson also acquired ~8% of Fever-tree shares outstanding as part of the deal.
Before the partnership, Fever-tree was selling to 35-40k off and on-premise accounts across the US. Molson sells to ~500,000 accounts. This research curates our work on Fever-tree’s distribution network and explores the risks and net-new account opportunity under Molson.
Net New Account Opportunity
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