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I'm giving you numbers based on all of them combined, not just a specific one. Higher penetration occurs where it gets tough for The Work Number, like with traditional credit cards and buy now, pay later options. These are small-sized loans, and The Work Number becomes too pricey. Even with payday loans, short-term loans, and tribal lending, where The Work Number is almost non-existent. Buy now, pay later and fintech lending are areas where The Work Number is foreign to many.
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The Work Number is extremely strong with mortgages. As you move away from mortgages, its strength diminishes, depending on the type and size of the loan.
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Regarding how long it will take and the odds of these competitors becoming successful, I'm already seeing them gain traction because consumer mindsets have shifted. They're more accepting of these solutions and less nervous about sharing bank credentials. The Work Number faces a serious challenge, especially since it's a significantly more costly solution. Lenders are starting to realize that maybe it's not as bad for borrowers, and consumers might be willing to do this.
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