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These were two fundamental differences. Copart decided early on to become a digital marketplace that happens to sell cars, creating an Amazon-like environment for e-commerce where people could buy and sell cars. IAA, however, remained a salvage auction company with an internet solution. Although these may sound similar, they are fundamentally different. IAA held on to being a salvage car auction company for a long time, offering a digital option for online bidding but still fundamentally operating as a salvage car auction company.
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IAA focused more on vehicle sellers, while Copart recognized that buyers were the ones paying the bills. They focused on creating tools to make bidding easy, leading to large amounts of competition. Copart provided services for buyers, ensuring high returns for insurance companies.
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