IP InterviewPublished November 19, 2025
Copart: Purple Wave Integration and the Primacy of Buyer Density
inpractise.com/articles/copart-purple-wave-integration-and-the-primacy-of-buyer-density
Executive Bio
Former Territory Sales Manager at Purple Wave Auction
Summary
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Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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What exactly did you do as a territory manager?
Ritchie Brothers offers more tools for a territory manager than Purple Wave does. For example, we could consign equipment, sell it, and take a percentage. Ritchie Brothers allows various deals, like buying equipment, guaranteeing it sells for a certain amount, and taking a cut. If we guarantee your truck sells for $100,000 but it sells for $90,000, we still pay you as if it sold for $100,000.
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And how would the customer mix look for Ritchie Brothers and Purple Wave in percentage terms on the seller side?
That is the main difference between the two. The Purple Wave model is exclusively online, selling items where they sit, with the option to sell from a Copart yard. Ritchie Brothers' model involves having the yards and wanting the auction gear to be sent to and sold from their yard.
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