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Formula One vs UFC: A CMO's Framework for Global Sponsorship ROI

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TKO•US•Large CapFormula 1Paramount GlobalLiberty Media

TKO Group Holdings: NFL, UFC, & US Sports Rights Value

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TKO•US•Large CapNetflixAppleAmazonWarner Bros. DiscoveryParamount GlobalLiberty MediaFoxSwitching CostsMarketplaces & Platforms

TKO Group Holdings, Amazon, Netflix, & US Sport Media Rights

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TKO•US•Large CapNetflixWalt DisneyHearstAmazonWarner Bros. DiscoveryParamount GlobalAppleLiberty MediaFoxBrand EquityMarketplaces & Platforms

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