Former EVP at Vendasta

The expert is a former EVP of Product at Vendasta. He led product strategy and all M&A, reporting to the CEO. He owned vision, roadmap, and OKRs across product, engineering, sales, marketing, support, finance, and evaluated new SMB verticals for build/buy/partner entry. He ran due diligence and post-merger integration (including the MatchCraft tuck-in); authored product narratives and investor materials.