Media Director, Wavemaker

Former Media Director at a leading global media agency with 12+ years of experience across CPG, retail, technology, and telecom, managing media budgets in the tens of millions of dollars. Leads annual media strategy development and budget allocation across linear TV, CTV, programmatic platforms (DV360, The Trade Desk), and digital channels, while actively directing major client transitions from traditional TV to streaming environments. Brings deep expertise in vendor management, programmatic buying strategies, and multi-channel campaign activation across enterprise-scale accounts.