Senior Media Strategist, WPP Media

Former Senior Media Strategist at a major global advertising agency managing $300–$350 million in annual media spend for a single automotive client, with 14+ years of experience in digital advertising and programmatic buying. Led cross-channel media planning and optimization across CTV, social, video, search, and emerging channels including audio and gaming, with deep expertise in DSP evaluation, budget allocation, and tier-1 to tier-3 media management across The Trade Desk, Amazon DSP, and DV360.