Senior Marketing Analyst, Protein Powder Company

Former marketing strategist and analyst with 25+ years of experience in high-volume email marketing and CRM, having sent over 12 billion messages across multiple platforms including Salesforce Marketing Cloud, Mailchimp, SendGrid, and Iterable. Currently manages marketing operations for a direct-to-consumer company with $600K+ annual Klaviyo spend across email and SMS channels, leveraging advanced segmentation, automation, and lifecycle marketing strategies. Served as subject matter expert on three enterprise migrations to Klaviyo and built vendor evaluation frameworks for marketing technology platforms.