Former Senior Director of Commercial Finance, Celsius Holdings

Former Sr. Director of Commercial Finance at CELSIUS Holdings with 7+ years across the energy beverage and distribution sectors, including direct experience building the EMEA finance function across six markets (Finland, Sweden, Norway, UK, Kuwait, Switzerland) and leading commercial finance strategy for North America. Uniquely positioned to speak to both distributor and direct subsidiary economics, having joined the Celsius ecosystem in 2017 as Finance Manager at Funk Food (Nordic distributor) before the 2019 acquisition, and subsequently overseeing revenue growth, promotional spend, and gross margin performance across international markets and the PepsiCo distribution partnership.