Former Senior VP Commercial & Chief Sales Officer, HBX Group

Former Senior VP Commercial and Chief Sales Officer at HBX Group with 20+ years in travel distribution, including 15 years at Amadeus leading regional and global P&L operations across Asia-Pacific, Latin America, and the retail segment. At HBX, managed the hotel bedbank's commercial strategy and supply relationships, overseeing a €6 billion P&L and 1,500-person organization while managing 40,000 global clients including major OTAs, tour operators, and loyalty schemes.