Head of Skincare and Haircare, Superdrug

Former Head of Skincare and Haircare at a major UK health and beauty retailer with 15+ years in FMCG and mass beauty retail, managing end-to-end category strategy across large P&L portfolios (up to £470m) including commercial planning, pricing, promotions, and supplier negotiations. Led a team of 15 buyers and category managers, overseeing major international and domestic beauty brands including e.l.f. Beauty's skincare range, and participated in senior-level strategic meetings with e.l.f.'s U.S. leadership to shape UK market positioning and expansion strategy.