Former VP of Sales, Utz Brands

Former VP of Sales at Utz Brands with 18+ years of experience in salty snacks retail selling, having managed Walmart and Sam's Club national accounts—Utz's largest customers—while overseeing both DSD and direct-to-warehouse distribution models across multiple geographies. Brings deep expertise in competitive dynamics versus Frito-Lay and other major players, product innovation launches through key retail gateways, and the operational trade-offs between different distribution strategies and independent distributor management.