CEO and Co-founder, Alphaspel

Former CEO and Co-founder of the largest pure game and hobby retailer in the Nordic region, with 19+ years of experience building and scaling a €10 million business across tabletop gaming, miniatures, and hobby retail. Led a 45-person team, managed over 100,000 SKUs, and served as a strategic partner to major gaming manufacturers including Games Workshop, with deep expertise in community-driven retail, customer retention, and the tabletop gaming ecosystem across Northern Europe.