Former Product Director, Spotify

Former Product Director and Tribe Lead for Premium at Spotify (2016–2019), leading a cross-functional organization of approximately 80 people across product management, data analytics, and design within a 250-person revenue organization. Reported to both Gustav Söderström and Alex Norström during different phases, providing direct insight into their contrasting leadership styles and strategic decision-making during Spotify's critical growth period around its IPO. Brings 20+ years of product leadership experience across media, technology, and commerce, including roles at BBC.com, IKEA (first digital executive), The Guardian, and HarperCollins, plus CEO experience in fintech and SaaS.