Former Associate VP at e.l.f. Beauty

The expert is a former Associate VP of Sales & Space Planning at e.l.f. Beauty. She spent six years leading sales and distribution strategy for e.l.f. Cosmetics and Keys Soulcare. She also led expansion across Ulta Beauty, Walgreens, Rite Aid, and Amazon, including the U.S. launch of Alicia Keys’ Keys Soulcare at Ulta.