Former Head of Digital Portfolio & CRM, IoT Technology Company

Former head of CRM and performance marketing at a D2C IoT company with 4+ years managing customer communication platforms and marketing technology partnerships across multiple European and U.S. markets. Led the evaluation, migration, and ongoing optimization of omnichannel messaging platforms including Klaviyo and Braze, managing seven-figure multi-year contracts and overseeing technical implementation across email, push notifications, SMS, and in-app messaging. Brings deep expertise in platform selection, competitive analysis, and the technical and operational requirements of scaling personalized communications in data-rich, mobile-first environments.