Director of Lifecycle Marketing, E-Commerce

Former Director of Lifecycle Marketing at an e-commerce company with 4+ years of experience managing sophisticated email and SMS campaigns on Klaviyo, alongside WooCommerce integration. Manages a multi-million dollar annual marketing budget with 10+ automated flows, advanced behavioral tagging, and direct mail capabilities, while overseeing campaigns across subscriber, new customer, and repeat customer segments with tens of thousands in monthly platform spend. Brings expertise in Klaviyo versus alternative platforms (Mailchimp, Metric Engage), WooCommerce integration challenges, flow architecture, and ROI optimization relative to paid advertising channels.