Former VP of Digital Media & Entertainment at IDC

The expert is a former Research Director at IDC, where he spent 16 years leading research and analysis in digital advertising and ad tech. He specialized in market forecasting, sizing, share analyses, ROI studies, and surveys, with a strong focus on the business side of advertising technology. He also built IDC’s Digital Advertising Market Model (DAMM) and a comprehensive ad tech tracking model spanning DSPs, SSPs, CMPs, and others.