Former Head of Customer Lifecycle Marketing, Charity Organization

Former CRM Manager at a 24,000-person international organization with 10+ years of hands-on experience implementing and optimizing Braze (formerly Appboy) across three companies, managing lifecycle marketing campaigns and automation journeys for ~1.5M users. Led the strategic decision to migrate to Braze in 2016 and has deep expertise in push notifications, email, in-app messaging, and advanced segmentation—evaluating Braze against competitors including MoEngage while managing complex multi-channel customer journeys and A/B testing at scale.