Former Branch Manager at HERC Rentals

The expert has more than 30 years of experience in the equipment rental industry. He was the former Chief Operating Officer at a US equipment rental company, where he was an integral part of the company growth, expansion, development and implementation of a rate optimization program, and eventually the sale of the company to a competitor. He spent time at the acquiring company, where he went on to serve as Region Vice President for more than a year. The expert has a wide range of financial, operational, sales and fleet experience, as well as related due diligence and evaluation activities.