Former Senior Vice President, Sales & Distribution (Western US), Utz Brands

Former Senior Vice President of Sales & Distribution for the Western U.S. at a major salty snacks manufacturer with 35+ years of experience in the DSD and snack distribution ecosystem across PepsiCo/Frito-Lay, Snyder's-Lance, and Utz Brands. Led regional expansion into emerging markets, oversaw the operational integration of three regional acquisitions, and personally established relationships with independent third-party distributors to penetrate new geographies, bringing deep expertise in go-to-market strategy, distributor selection and management, and acquisition integration playbooks.