Fred is an experienced wine professional with over 40 years of experience in the industry across all three tiers. He started his career in the 80s in retail before joining William Hill Winery and then Sonoma-Cutrer Vineyards. His innovative marketing and sales strategies resulted in Sonoma-Cutrer becoming recognized as the "most requested" Chardonnay in top restaurants throughout the country. In 1995, Fred joined The Henry Wine Group, a leading US wine distributor, as CEO. He was the only distributor in the US funding the Coalition for Free Trade and Fred was heavily involved in the Granhom case that opened DTC wine shipping in the US.