Former Vice President of Growth and Innovation, Louisiana-Pacific Corporation

Former Vice President of Growth and Innovation at Louisiana-Pacific Corporation with 15+ years of strategic and marketing leadership experience in building products. Led revenue diversification initiatives across SmartSide siding, expanding into remodeling and specialty markets while managing P&L responsibilities. Brings deep expertise in competitive dynamics between LP and James Hardie, product differentiation strategies, and regional market dynamics across the North American siding industry.