Former Regional Head, Product Compliance and RRP QA at Philip Morris International

The expert is a former Regional Head of Product Compliance and RRP QA at Philip Morris International. Having spent 16 years in the company, he primarily focused on developing new products and adjusting them to different geographies and consumer types. He was responsible for the product and portfolio strategy management for heated tobacco products - through new product development and innovation - and developed product standards for IQOS to make it approved mainly in Asian markets.