Former Director of E-Commerce Marketing, Beauty & Apparel Brands

Former e-commerce operator and marketing leader with 20+ years of experience across start-ups, SMEs, and large organizations in the beauty, apparel, and fashion sectors. Has spent over a decade as the primary decision-maker implementing and optimizing Klaviyo as the core email and SMS platform, managing annual marketing automation budgets of $40–50K, and evaluating competitive solutions including Salesforce Marketing Cloud, Postscript, and Bluecore. Brings deep expertise in full-funnel e-commerce marketing, customer retention strategy, loyalty program implementation, and vendor selection across marketing automation platforms.