Michael Pruenner

Former National Account Manager at Fever Tree

Propose Project (Premium Subscribers Only)


  • Fevertree Drinks PLC
  • Monster Beverage Corporation


Michael has 20 years experience in the spirits, wine, and beverage industry and is a Former National Account Manager in Austria for Fever Tree. He was responsible for launching and running the off-premise channel for Fever Tree across the whole of Austria. Prior to Fever Tree, Michael was Country Manager at Monster Energy where he set up the distribution network with Coca Cola for the Monster portfolio. He started his career at Moet Hennessy, running the off-premise channel in the DACH region for the premium brand.