Former Global Veeva CRM Lead, GSK

Former Business Analyst and Global Veeva CRM Lead at GSK and Amgen with 6+ years of experience optimizing CRM workflows across 40+ countries. Managed end-to-end Veeva CRM implementations, user adoption strategies, and quarterly feature deployments while serving as the bridge between field sales teams and technical development teams. Deep expertise in Veeva CRM architecture, Promomats integration, Salesforce configuration, and the strategic balance between global standardization and local market customization in pharmaceutical sales operations.